I came across this ad in the December issue of Forbes. I thought it was a brilliant use of ad space - to literally force the reader reading this article to finish reading the article on the following page framed INSIDE the Kindle. Very creative - and exceptional use of the ad space.
Please note that the arrow was not there -I stuck it in there to make it easy to follow.
You can click on the thumbnail below to get a popup window with the picture expanded.
My wife purchased a Kindle for me for Christmas. I had seen this ad prior to that - and I admit the ad piqued my interest. As it turns out - Forbes has a vested interest in the Kindle - you can purchase issues of Forbes on the Kindle individually of as a subscription.
Great marketing by Amazon.
Comments